Dana White

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Biography

Dana White is the current President of the Ultimate Fighting Championship. White has a background as an aerobics instructor and an amateur boxer, but he later gave up as an active fighter and wasn't good enough to turn pro.

In 1992, White established Dana White Enterprises in Las Vegas. He conducted aerobics classes at three gyms in the Las Vegas area and began managing MMA fighters Tito Ortiz and Chuck Liddell.

As a manager White learned that Semaphore Entertainment Group, the parent company of the UFC, was looking for a buyer for the UFC. White contacted Lorenzo Fertitta, a childhood friend, an executive at Station Casinos, and a former commissioner of the Nevada State Athletic Commission. Within a month Lorenzo Fertitta and his older brother Frank Fertitta III bought the UFC, with White installed as its president. White currently owns 10% of Zuffa, LLC, the entity the Fertitta brothers created to own and manage the UFC.PRIDE FC R.I.P.

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